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How ‘ugly’ Birkenstocks conquered fashion and feminism
Nov 2, 2023
Learn how Birkenstock shoes went from orthopaedic footwear to a must-have fashion item, their rise to an $8 billion brand, internal family conflicts, their recent IPO, and whether they can be worn to the office. Find out if investing in Birkenstocks is worth it and discover alternative flat shoe options.
26:03
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Quick takeaways
- Birkenstock's success can be attributed to its unique footbed sandal, which provides comfort and support, and its transformation from orthopedic footwear to a trendy fashion statement.
- Birkenstock's popularity stems from its semiotics of health, youth, and irreverence, making it a symbol of feminism and challenging traditional beauty standards.
Deep dives
Birkenstock: From Orthopedic to Fashionable
Birkenstock, originally known for its orthopedic design, has become a global hit and a multi-billion dollar brand. The success of Birkenstock can be attributed to its unique footbed sandal, which provides comfort and support by molding to the base of the foot. Over the years, Birkenstock has undergone a fashion transformation, becoming fashionable and trendy. Influential figures like Kate Moss and Mark Jacobs helped popularize Birkenstocks in the fashion world. The brand has also collaborated with luxury brands like Manolo Blahnik and Dior, bridging the gap between affordable and high-end price points. Despite internal family disputes, Birkenstock's recent IPO has further solidified its position in the fashion market.
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Discover
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