7min chapter

The Story cover image

How ‘ugly’ Birkenstocks conquered fashion and feminism

The Story

CHAPTER

Birkenstock's IPO and Family Differences

The chapter discusses the recent floatation of Birkenstock on the New York Stock Exchange and speculates on the reasons behind it, including potential differences within the family. The comparison is made to Chanel, which started releasing its figures after years of keeping them private. The chapter concludes by highlighting the importance of unanimous agreement among family members to remain privately run.

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