Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart
Helium 10 Buzz 1/3/25: BIG Amazon Title Policy Change | Temu Banned for Amazon Sellers?
Jan 3, 2025
Amazon has announced a major title policy change that may affect up to half of sellers' listings by 2025. The discussion also touches on whether this change essentially restricts sellers from the Temu marketplace. TikTok's latest updates on order cancellations and refund policies are highlighted, emphasizing seller responsibilities. Additionally, revisions to Amazon's discount policies and implications of new tariffs from Mexico on Chinese goods are examined. Finally, insights into shopping trends between Amazon and Walmart consumers are shared.
26:48
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Quick takeaways
- Amazon's new title policy requires sellers to update listings by limiting titles to 200 characters and restricting word repetition.
- Sellers must reconsider their pricing strategies on Timu as Amazon's monitoring could jeopardize their competitive pricing and sales opportunities.
Deep dives
Amazon's Product Title Policy Changes
Amazon is implementing significant changes to its product title policy, effective January 21, 2025. Under the new guidelines, titles for most product categories must not exceed 200 characters, and certain special characters are disallowed unless part of the brand name. A noteworthy restriction is that titles cannot include the same word more than twice, which aligns with best practices many sellers have already followed. These changes may require sellers to update numerous listings quickly to avoid compliance issues as Amazon's enforcement might be strict with automated checks.
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