The Edward Show cover image

The Edward Show

Make more money from your website with these three changes you can do today

Apr 17, 2025
Discover three simple changes to boost your website's revenue today. Adding a phone number to purchase areas can enhance trust and encourage conversions. Learn how analyzing user behavior data can unlock insights for better engagement, with a case study showcasing success. Finally, incorporating 'TLDR' summaries can capture visitors' attention and streamline their decision-making process. Tune in for actionable tips that can elevate your online sales!
11:34

Podcast summary created with Snipd AI

Quick takeaways

  • Adding a phone number to purchase areas elevates customer trust, ultimately leading to higher conversion rates for websites.
  • Utilizing user behavior data through tools like heat maps allows businesses to optimize their sites based on real customer interactions.

Deep dives

Enhancing Trust with Contact Information

Adding a phone number to purchase areas on a website significantly boosts customer trust and conversion rates. Although few customers may actually use the phone number, its mere presence instills confidence among potential buyers. Implementing this requires minimal effort, as it can be achieved using simple code to make updates easy if necessary. Additionally, consolidating contact information like name, address, and phone number in the website's footer and legal pages further strengthens credibility and search engine optimization.

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