Mastering eCommerce Marketing 187. Know Your Cash Flow Secrets with Arthur Glinkin
In this episode of Mastering eCommerce Marketing, host Eitan Koter sits down with Arthur Glinkin, Co-Founder of SNG Bookkeeping, to talk about something every online brand needs but few truly understand, getting your books right from day one.
Arthur shares how he went from selling newspapers as a teen to building a bookkeeping firm focused entirely on eCommerce brands. He explains why messy books can cost you big when it comes to funding, exits, or tax season, and why tools like QuickBooks Online and TaxJar are non-negotiable for keeping things clean and compliant.
They discuss common mistakes brands make, how to actually understand your profit and loss, and what to track if you want real clarity on cash flow. Arthur also covers how software can simplify complex sales tax rules across states and how eCommerce owners can use data to make smarter decisions.
If you have ever wondered whether your numbers are telling the real story of your business, this episode is worth a listen.
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Guest: Arthur Glinkin, Founder at S & G Bookkeeping
Arthur Glinkin’s LinkedIn | S & G Bookkeeping
Watch the full Youtube video here:
https://youtu.be/m156avVLqQU
Takeaways:
- Discipline is key in accounting and bookkeeping.
- E-commerce bookkeeping presents unique challenges.
- Sales tax compliance is crucial for e-commerce businesses.
- Understanding financial statements is essential for decision-making.
- Clean books are necessary for attracting investors.
- Data-driven advisory helps in optimizing expenses.
- QuickBooks Online is a recommended accounting software.
- Emerging tools are shaping the future of e-commerce accounting.
- A good tech stack simplifies financial management.
- Client engagement is about providing value and support.
Chapters:
00:00 Introduction to E-commerce Bookkeeping
02:06 The Importance of Discipline in Accounting
04:02 Common Bookkeeping Mistakes in E-commerce
08:39 Understanding Financial Statements
12:47 The Role of Bookkeeping in Scaling and Exits
15:16 Data-Driven Advisory for Financial Decisions
17:15 Recommended Financial Tech Stack
21:20 Emerging Trends in Accounting Technology
22:54 SNG Bookkeeping's Ideal Client Engagement
24:36 Onboarding Process for New Clients
26:36 Conclusion and Resources