Business Daily

Sweden’s #softgirls trend

7 snips
Dec 4, 2024
In Sweden, a trend of women embracing traditional roles as housewives, known as 'softgirls,' is gaining traction. This movement reflects a desire for a more balanced life, away from the pressures of careers. The cultural shift has sparked intense debates about feminism and gender equality, revealing a rift in political identities among young people. As financial concerns overshadow traditional feminist ideals, the implications for women's workforce participation and societal dynamics are profound, particularly in a country renowned for its progressive values.
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ANECDOTE

Marina's Story

  • Marina Likolic Vigsten, a Swedish mother of four, quit her full-time job to become a housewife.
  • This decision brought calm to her family, allowing for more quality time.
ANECDOTE

Vilma's Story

  • 25-year-old Vilma Larsson quit her grocery store job to become a stay-at-home girlfriend.
  • She now enjoys activities like going to the gym, cooking, and traveling.
INSIGHT

Soft Girl Trend in Sweden

  • The "soft girl" trend emphasizes a balanced lifestyle over career focus.
  • This trend's popularity in Sweden is unexpected, given the country's history of feminist politics.
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