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Sweden’s #softgirls trend

Business Daily

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Intro

This chapter examines the rise of women in Sweden opting to leave their jobs for traditional roles as housewives, influenced by cultural trends like 'softgirls' and 'tradwives' on social media. It highlights personal narratives, such as a mother's experience of finding peace through this choice, while contrasting these decisions with Sweden's progressive gender equality ideals.

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