Talking to Ourselves Chris Beresford-Hill
Aug 13, 2018
Chief Creative Officer of TBWA\Chiat\Day New York, Chris Beresford-Hill, discusses his career, working with athletes on commercials, transitioning to a new agency, the importance of listening and improvising, a favorite failure from working with Napster, and the importance of difficult experiences for creative growth.
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Athlete Collaboration Evolution
- Working with athletes today is smooth due to better management and professionalism.
- James Harden evolved from wooden to trustful and highly cooperative over multiple shoots.
Every Creative Is Unique Instrument
- Every creative works differently and requires a unique approach for best output.
- A creative director's role is to harness each individual's style like an instrument for optimal results.
Embrace Broader Leadership Roles
- Embrace diverse job duties beyond creativity, such as management and business operations.
- Adapt to shifting focuses to keep engaged and effective in leadership roles.