Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore recent data on CMO tenure, revealing that the role may be more stable than commonly perceived. They discuss surprising statistics about tenure length, differences between B2B and B2C brands, and career progression for CMOs.

Topics covered: 

• [00:55] "The CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background"
• [02:00] Average CMO tenure at Fortune 500 companies
• [03:20] The differences between B2B and B2C brand CMOs
• [04:55] Expanded responsibilities of modern CMOs
• [05:35] Career progression for CMOs after leaving roles
• [06:45] Diversity statistics for CMO positions 

To learn more, visit marketingarchitects.com/podcast 
 

Resources: 
Spencer Stuart. (2024). *CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background*. Retrieved from https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2024-an-expanded-view-of-cmo-tenure-and-background  
 

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