The Marketing Architects Nerd Alert: The Truth About CMO Tenure
Aug 29, 2024
08:13
Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.
In this episode, Elena and Rob explore recent data on CMO tenure, revealing that the role may be more stable than commonly perceived. They discuss surprising statistics about tenure length, differences between B2B and B2C brands, and career progression for CMOs.
Topics covered:
To learn more, visit marketingarchitects.com/podcast
Resources:
Spencer Stuart. (2024). *CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background*. Retrieved from https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2024-an-expanded-view-of-cmo-tenure-and-background
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
In this episode, Elena and Rob explore recent data on CMO tenure, revealing that the role may be more stable than commonly perceived. They discuss surprising statistics about tenure length, differences between B2B and B2C brands, and career progression for CMOs.
Topics covered:
- [00:55] "The CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background"
- [02:00] Average CMO tenure at Fortune 500 companies
- [03:20] The differences between B2B and B2C brand CMOs
- [04:55] Expanded responsibilities of modern CMOs
- [05:35] Career progression for CMOs after leaving roles
- [06:45] Diversity statistics for CMO positions
To learn more, visit marketingarchitects.com/podcast
Resources:
Spencer Stuart. (2024). *CMO Tenure Study 2024: An Expanded View of CMO Tenure and Background*. Retrieved from https://www.spencerstuart.com/research-and-insight/cmo-tenure-study-2024-an-expanded-view-of-cmo-tenure-and-background
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.