Italian Wine Podcast Episode 466: Wine Meets Wellness: A new demand for transparency in wine. What are the trends in wellness, and who are these drinkers?
Modern consumers want transparency about what’s in their wine – from ingredient labelling, to label transparency. A new wave of wine marketers is exploiting this by creating a category called “clean wine”, using the language of wellness, while disparaging the wine industry Join Felicity Carter and Rebecca Hopkins to learn more about how to navigate these trends.
Audio from the wine2wine 2020 session with Felicity Carter & Rebecca Hopkins
Italian Wine Podcast is a proud media partner of wine2wine2020.
Visit www.wine2wine.net for more information.
