How I Built This with Guy Raz How I Built Resilience: Cheryl Contee of Do Big Things
Oct 29, 2020
Cheryl Contee, founder and CEO of Do Big Things, leads a digital agency focused on social change and diversity. She discusses how her mission-driven approach enhances authentic engagement, emphasizing the need for diverse teams in tech. Contee shares insights on the barriers faced by founders of color when seeking venture capital and navigating imposter syndrome. The conversation also touches on leveraging networking to foster career growth and the importance of resilience in leadership amidst current challenges.
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Identify Market Gaps
- Look for gaps in the market to identify unmet needs.
- Provide solutions to those problems, especially during times of change.
Attentive.ly's Success Story
- Cheryl Contee founded Attentive.ly, a social marketing software company, to address a gap in the nonprofit sector.
- Despite facing discrimination, it became a dominant player and was acquired by Blackbaud.
Overcoming Imposter Syndrome
- Combat imposter syndrome by "faking it till you make it."
- Embrace being different to stand out and be memorable.
