My Amazon Guy Amazon Wants Even More Of Your Data: New Profit Analytics Dashboard
Amazon has launched a new profit analytics dashboard inside seller economics. It gives sellers detailed reporting on fulfillment costs, fees, advertising spend, and storage. While the data looks helpful, the dashboard also pushes sellers to upload sensitive information such as manufacturing costs, shipping, and off-Amazon advertising. Many brands are concerned about how Amazon could use this information to control sellers and influence competition.
Do you want a much safer way to track profitability without giving Amazon your private data? Here are some trusted tools we recommend:
Sellerboard: https://sellerboard.com
MerchantSpring: https://merchantspring.io
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Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2
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Timestamps:
00:00 - Amazon’s New Profit Dashboard Released
00:36 - Breaking Down Seller Economics Reporting
01:44 - Adding Cost of Goods and Advertising Data
02:55 - Why Amazon Wants Off-Platform Ad Spend
04:15 - Seller Trust Issues with Amazon Data Collection
05:46 - How Amazon Could Use Your Uploaded Data
06:36 - Why Sellers Should Be Careful With This Dashboard
07:46 - Better Tools for Tracking Profitability
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