The history of competitive intelligence is murky and very, very manual.
Enter Ellie Mirman Scott, Crayon CMO.
On this episode of Pragmatic Live, Ellie joins our host, Rebecca Kalogeris, VP of marketing for Pragmatic Institute to not only discuss the importance of competitive intelligence but how you can compartmentalize compiling the data you need regularly, so it doesn't become a quarterly or annual beast of a task.
You can learn more about Ellie by visiting crayon.co.
