The Pro Church Tools Show with Brady Shearer

The Ultimate Guide to Creating a Church Testimony Video

May 7, 2019

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Today, I want to share with you my step-by-step system for creating gripping church testimony videos. This is the type of video that shares the real story of someone in your church - their story of life change in Christ. So follow along, and by the end of this video, you’ll know what questions to ask during your interviews, the best way to light your setup, and I’ll share with you a pair of real examples I’ve produced as well.

***VISIT THE FULL POST HERE: https://prochurchtools.com/the-ultimate-guide-to-creating-a-church-testimony-video/

What's In This Session?

Core Value #1: Show don’t tell (1:07)
Core Value #2: Don’t force resolution (2:41)
Core Value #3: No story is too small (4:03)
Core Value #4: The responsibility falls on the storyteller (4:54)
Stage #1 - The Interview (5:33)
Finding interview candidates (5:40)
Interview prep (6:45)
Film location - interviewee’s home (8:58)
Record for about an hour of talking (12:07)
Keep the questions open-ended - ex. Tell me about a time when, or tell me the story of (12:43)
Shift from story questions to introspective - ex. How have you changed in the last 5 years (14:35)
Find the bruise: Identify the meaningful moment and dig deep (16:15)
Stage #2 - The Story (19:45)
Your main job here is to cut upwards of 90% of the footage you captured in the previous step (19:50)
You don’t need your story to follow the same linear path of your interview (20:20)
Once you’ve completed the first edit of your story elicit feedback by asking two questions #1: When are you confused? #2: When are you bored? (20:38)
Stage #3 - The B-Roll (21:47)
Plan to capture as much b-roll as to cover every second on your video (22:22)
Edit your story with 80% b-roll and 20% interview (22:33)
Visual Element #1: Location (23:40)
Visual Element #2: Stabilization (24:08)
Visual Element #3: Framing (24:44)
Tip #1: Hold each shot for at least 10 seconds (24:50)
Tip #2: The 3:1 Rule (25:22)

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