In 'Dare to Lead', Brené Brown provides a roadmap for leaders to build trust and foster a culture of courage and vulnerability. The book emphasizes that leadership is not about titles or power, but about recognizing and developing the potential in people and ideas. Brown introduces the 'BRAVING' framework (Boundaries, Reliability, Accountability, Vault, Integrity, Non-judgment, Generosity) to build and maintain trust. She also highlights the importance of embracing vulnerability, having tough conversations, and aligning actions with shared values. The book is based on her research with global leaders and offers practical advice on developing empathy, resilience, and courageous leadership skills.
In *The Creative Act: A Way of Being*, Rick Rubin distills the wisdom he has gained from a lifetime of working with artists across various genres. The book is not just about music production but about the broader creative process and how it applies to everyone's life. Rubin emphasizes the importance of reconnecting with a state of innocence, being aware of the world, and tapping into what he calls 'Source'—an infinite and constant flow of ideas and inspiration. The book is structured around 78 areas of thought, providing practical wisdom, philosophical insights, and encouragement for anyone seeking to enhance their creative expression.
Blue Ocean Strategy challenges traditional competitive strategies by advocating for the creation of new, uncontested market spaces. The authors, W. Chan Kim and Renée Mauborgne, argue that companies should focus on innovation to create 'blue oceans' of new demand, rather than competing in 'red oceans' of existing markets. The book provides a systematic approach and tools for successfully formulating and executing blue ocean strategies, including the strategy canvas and the six principles of blue ocean strategy. It highlights successful examples such as Cirque du Soleil and low-cost airlines, and offers guidance on overcoming organizational hurdles and aligning value, profit, and people propositions.
In 'Show Your Work!', Austin Kleon provides a manifesto for succeeding as any kind of artist or entrepreneur in the digital age. The book emphasizes the importance of generosity over genius, getting 'findable' by using the network, and self-discovery through sharing your creative process. It offers ten transformative rules for being open, generous, brave, and productive, including chapters on sharing something small every day, engaging with your audience, and the etiquette of sharing online. The book is filled with illustrations, quotes, stories, and examples to inspire and guide readers in their creative journeys[2][3][4].
Greenlights is a candid and unconventional memoir by Matthew McConaughey. The book blends wild stories, life lessons, and poetic insights, offering a roadmap to catching more 'greenlights'—those moments when everything in life seems to go your way. McConaughey draws on his 36 years of journaling to share his approach to living, which emphasizes recognizing and embracing the greenlights in life, even when they are disguised as yellow or red lights. The book is a celebration of life, gratitude, and self-dedication, and it provides practical advice on navigating life's challenges and finding success and happiness.
This is a free preview of a paid episode. To hear more, visit
cocomocoe.substack.comIn today’s episode, we’re breaking down one of the most powerful — and overlooked — strategies in building a lasting career as a creator: the pivot. How do you know when it’s time to shift your niche, rebrand your business, or evolve your content? And more importantly, how do you pivot without losing your audience, your momentum, or your brand identity?
We’ll dive into real-world case studies — from Bretman Rock’s shift from beauty influencer to lifestyle icon, to Brittany Broski’s move beyond TikTok into podcasting and mainstream media, and how Jackie Aina built a luxury brand beyond YouTube. Plus, we’ll explore what astrology and market trends can teach you about timing your pivot for maximum success.
Throughout the episode, I also reference major business and creative strategy books like Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne, Show Your Work by Austin Kleon, Big Magic by Elizabeth Gilbert, The Creative Act: A Way of Being by Rick Rubin, and more — sharing how their frameworks can be applied to modern creators and entrepreneurs navigating niche pivots and brand reinvention.
If you're a creator, entrepreneur, influencer, or marketer ready to evolve your personal brand, stay ahead of trends, and build a career — not just a moment — this episode is packed with actionable insights.
🚀 Topics covered:
* How to know when it’s time to change your niche
* Signs your brand is outgrowing its original audience
* Case studies of successful creator pivots
* How to pivot strategically without losing your audience
* The long-game mindset: building a career, not chasing clout
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Ahead of the Curve with Coco Mocoe is the go-to podcast for creators, marketers, entrepreneurs, and pop culture obsessives who want to stay ahead of trends — not chase them. Every week, Coco Mocoe breaks down the latest shifts in the creator economy, marketing strategy, brand building, and entertainment news. From deep dives into business growth tactics to behind-the-scenes insights on viral moments, this show helps you future-proof your brand and career. Ranked among the top podcasts for marketing, business, and entertainment news, Ahead of the Curve is where strategy meets storytelling — and where tomorrow’s trends are decoded today.
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Ahead of the Curve with Coco Mocoe 
