My First Million

EXCLUSIVE: $3B Founder Reveals His Next Big Idea

138 snips
Jun 17, 2024
Brett Adcock, founder of companies like Figure and Cover, shares his vision for the future and a unique checklist for budding entrepreneurs. He passionately discusses innovative solutions to school safety issues, highlighting his work with NASA technology. Brett dives into mega-trends like supersonic travel and synthetic foods, emphasizing the importance of speed and clarity in entrepreneurship. His insights on overcoming challenges and rapidly adapting to change are sure to inspire. With a blend of ambition and pragmatism, Brett reveals his relentless drive to 'just win'.
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ANECDOTE

Cold-Calling NASA

  • Brett Adcock investigated school shootings and discovered a NASA radar technology.
  • He cold-called NASA, saw the tech, and now aims to adapt it for schools.
INSIGHT

Longevity and Risk Aversion

  • Brett Adcock believes weapon imaging systems will become essential for safety as human longevity increases.
  • He argues increased lifespans will make people more risk-averse.
INSIGHT

Thinking Big

  • Brett Adcock believes ambitious goals attract ambitious people.
  • This leads to better talent and potentially larger outcomes, attracting investors seeking high returns.
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