
My First Million
EXCLUSIVE: $3B Founder Reveals His Next Big Idea
Jun 17, 2024
Brett Adcock, founder of companies like Figure and Cover, shares his vision for the future and a unique checklist for budding entrepreneurs. He passionately discusses innovative solutions to school safety issues, highlighting his work with NASA technology. Brett dives into mega-trends like supersonic travel and synthetic foods, emphasizing the importance of speed and clarity in entrepreneurship. His insights on overcoming challenges and rapidly adapting to change are sure to inspire. With a blend of ambition and pragmatism, Brett reveals his relentless drive to 'just win'.
39:37
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Quick takeaways
- Innovative weapon imaging tech for detecting concealed firearms in schools via radar technology.
- Entrepreneurial philosophy inspired by visionaries like Steve Jobs and Elon Musk for transformative impact.
Deep dives
Developing Weapon Imaging Technology Inspired by NASA Research
The episode delves into Brett Adcock's unconventional approach to learning and innovation by cold contacting NASA based on research papers. This led to discovering high-frequency radar technology capable of imaging concealed weapons without metal detection, providing a potential solution for detecting firearms in schools and other public places.
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