Jason Fraser, Product and Design Leader - Going Farther Faster and with Far Less Drama

In our latest episode, we sit down with Jason Fraser, a seasoned Product and Design Leader with a mission to save the world. Jason believes one of his Catalyst superpowers is helping people shift their view a little bit, gain insight and then make forward progress. He shares the application of his superpowers with early-stage founders, as well as his work with government clients, especially his role in helping the Air Force establish its first software innovation lab for the Department of Defense and hosting workshops at the White House. His years of experience were documented in the book he co-authored, Farther Faster and Far Less Drama, sharing experiences and approaches to driving innovation. The book offers practical advice to effectively drive change. In particular, we talk about the concept of UBAD - Understanding, Belief, Advocacy, Decision Making – as a way to ensure others are on the journey with you: “When you want to drive change you need to make sure that people both understand what is happening and believe in it. And if people don't understand or believe, they will remain either frightened or insulted.” Original music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠⁠.