The Accordion of Content

The concept of the accordion of content emphasizes the balance between quantity and quality in content creation. Initially, the creator experienced a progression in their content strategy, beginning with Facebook Lives and evolving to YouTube videos. By systematically increasing production from a few videos to a larger volume, they discovered that more frequent posting correlated with higher engagement and viewership. However, they also recognized the importance of refining content quality, leading to a dynamic process of alternating between increasing output and enhancing production standards.