Financial Feminist

243. Broke? Start Here with Dasha Kennedy (The Broke Black Girl)

Jul 7, 2025
Dasha Kennedy, a financial activist and founder of The Broke Black Girl, shares her journey from financial hardship to empowerment. She delves into the emotional complexities of being broke and the systemic obstacles that perpetuate poverty. Dasha emphasizes the importance of financial literacy for Black women and the need for community support. She discusses breaking free from payday loan cycles and transforming mindsets around money, advocating for proactive financial planning and shared responsibility in building generational wealth.
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ANECDOTE

First Money Undervalued

  • Dasha earned her first dollar working with her dad's catering company at age 12 but was undervalued and paid less than her boy cousins.
  • She realized early how gendered expectations affected pay and work responsibilities, even within her family.
INSIGHT

Broke Is A Temporary State

  • Growing up in systemic poverty made Dasha unaware she was broke until her twenties.
  • Realizing "broke" is a temporary state helped her embrace honesty rather than shame in her financial journey.
ANECDOTE

Payday Loan Cycle Trap

  • Dasha got trapped in the payday loan cycle, using loans to pay off previous loans with shocking 400% interest rates.
  • A threatening call scared her into paying quickly, sparking her determination to find a better financial path.
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