The Bunker cover image

The Bunker

Desperate Tradwives: How far-right women weaponise social media – with Marie Le Conte and Eviane Leidig

Nov 29, 2023
Marie Le Conte and Eviane Leidig discuss the dangerous tactics of far-right women on social media, normalizing extremist ideas and prescribing traditionalism as an antidote to unhappiness. They explore the content and motivations of these influencers, the fantasy of traditional motherhood, personal stories of radicalized women, and the role of social media in amplifying extreme ideologies.
28:47

Podcast summary created with Snipd AI

Quick takeaways

  • Far-right female influencers successfully normalize extreme ideologies on mainstream social media platforms.
  • Many far-right women attribute their unhappiness to feminism and advocate for a return to traditional gender roles.

Deep dives

The Role of Women in Spreading Extremism Online

In the podcast episode, academic Dr. Evya Lydick discusses her book about the role of women in spreading extremism on the internet. She highlights how young, attractive women are playing key roles as propagandists, organizers, fundraisers, and entrepreneurs within the far-right movement. These influential women started their political activism on platforms like YouTube and later shifted to posting lifestyle content on Instagram. They promote a vision of society where women are homemakers and men are the primary breadwinners, denying women the right to vote. Their success lies in their relatability, accessibility, and responsiveness to their audiences.

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