9min chapter

The Bunker cover image

Desperate Tradwives: How far-right women weaponise social media – with Marie Le Conte and Eviane Leidig

The Bunker

CHAPTER

Far-Right Women Influencers on Social Media

This chapter explores the activities and content of far-right women influencers on social media platforms like YouTube and Instagram. It discusses their shift from political activism to lifestyle content during the pandemic, emphasizing their personal branding and surprising emphasis on health, wellness, motherhood, beauty, cooking, and gardening. The chapter also delves into the motivations of these women, their extreme viewpoints, and the ways in which they use social media to spread their message.

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