Every Home Is A Prototype - 30X Growth & Mass Customization from Ex-Amazon VP

"We're building about 30 times more square footage this year than we did last year."

That's what Vikas Enti told me. And he's not talking about some massive construction company.

He's talking about a startup that's completely reimagining how homes get built.

In today's episode of Bricks & Bytes, we had Vikas Enti, CEO of Reframe Systems and former Amazon Robotics VP, and we got to learn about how he's applying mass customization principles from e-commerce to solve the housing crisis, why every home built today is essentially a prototype, and how his team can fix construction mistakes in 9 minutes while the industry takes weeks... and many more!

Vikas spent 11 years at Amazon Robotics deploying over half a million robots. Now he's using that same software-defined manufacturing approach to build climate-resilient homes faster and cheaper than traditional construction.

Tune in to find out about:

✅ Why the assembly line approach is killing modular construction

✅ How they're solving the skilled trades shortage with iPad instructions

✅ The real reason construction costs $350-450 per square foot in infill markets

✅ Why 40% of plumbers and electricians will retire in the next 10 years

Listen now on Spotify and discover how one team is turning construction into a software problem.

Chapters

03:00 Introduction and Recent Developments

06:03 Expansion into California and Fire Resilience

08:45 Vikas Enti's Background and Transition to Construction

12:11 The Need for Mass Customization in Construction

15:01 Software-Defined Manufacturing and Automation

17:55 Design Automation and User Interaction

20:55 Challenges in Hardware and Automation

24:08 The Future of Construction and Change Management

35:41 Navigating Change Management in Construction

37:30 The Shift to Developer-Centric Models

39:11 Embracing a Beginner's Mindset for Innovation

41:50 Scaling Microfactories and Business Models

44:48 Delivering Turnkey Solutions: The Role of Microfactories

48:31 Unit Economics and Competitive Positioning

52:24 Balancing Profitability and Affordability

54:29 Understanding Competition in the Construction Industry

59:32 The Information Problem in Construction