The Strong New York Podcast From Medical School to a Billion Dollar Brand with Dom Iacovone
Aug 13, 2025
Dom Iacovone, Co-founder and CEO of Raw Nutrition, shares his remarkable journey from medical school to a thriving supplement brand. He discusses the trials of the industry, the power of community support, and innovative marketing strategies. Dom reveals how strategic partnerships, like his collaboration with Gymshark, have propelled his brand, while emphasizing the importance of authenticity in entrepreneurship. He also reflects on the balance between personal life and business, and the necessity of building a strong, resilient team.
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Medical Training Built Business Rigor
- Starting in regulated medical fields taught Dom how to run a rigorous, scalable business rather than a marketing-first supplement startup.
- That background let Raw Nutrition operate as a profitable, sellable company in a skeptical industry.
Make Influencer Partnerships Equity-Based
- Do structure influencer partnerships as equity relationships to avoid building a brand that collapses if the influencer leaves.
- Make the brand independent so it can stand on its own after initial exposure.
Why Dom Chose Chris Bumstead
- Dom recruited Chris Bumstead after recognizing his character, not just reach, because Chris prioritized authenticity over money.
- Chris turned down huge deals that didn't fit his values, which made him an ideal partner.