

The Silent Genius of Khaby Lame
Oct 11, 2021
Khaby Lame’s silent genius reshapes TikTok with his humor, drawing 114 million followers. His journey from factory worker to viral sensation showcases the power of visual storytelling that transcends language barriers. The conversation dives into the relatability of his content and how it fosters community engagement. Additionally, it highlights his savvy collaborations with brands like Starbucks, revealing innovative monetization strategies that enhance his success.
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Kaby's Background
- Kaby Lame worked various jobs, from window cleaner to factory worker, before becoming a TikTok star.
- He lost his factory job due to the pandemic and turned to TikTok, inspired by Will Smith and a desire to make people laugh.
Universal Language
- Kaby Lame's silent comedy transcends language barriers, making his content globally accessible.
- His expressive style, reminiscent of Charlie Chaplin, has broad appeal.
Curation as Creation
- Kaby Lame curates content by reacting to other videos, providing an endless stream of ideas.
- This curation strategy simplifies content creation and builds a community around shared reactions.