In this episode Matt Smeed interviews Asbjørn Overgaard, who leads Copenhagen Capacity, an organisation focused on attracting international talent to Copenhagen. They discuss the innovative 'Quality of Life Insurance' campaign aimed at enticing skilled professionals to relocate to the city by offering them a safety net if their experience does not meet expectations. The conversation explores the importance of quality of life, cultural perceptions, and the challenges of promoting Copenhagen as a viable career destination. Asbjørn shares insights on the demographic challenges Denmark faces and the need for creative approaches to attract talent, emphasising the significance of community safety and work-life balance in making Copenhagen an appealing place to live and work. In this conversation, Asbjørn Overgaard discusses the dynamics of the life science industry in Denmark, the cultural aspects contributing to workplace happiness, and the importance of trust in Danish society. He highlights the challenges faced by small and medium-sized enterprises in attracting international talent and the need for cultural training. The discussion also touches on the integration of foreigners into Danish society and the social dynamics that can make it difficult for newcomers to form local friendships.