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Think Fast Talk Smart: Communication Techniques
90. Rethink: Brains Love Stories – How Leveraging Neuroscience Can Capture People’s Emotions
May 16, 2023
20:17
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Quick takeaways
- Storytelling structures create a sense of unresolved tension that draws people in, making them feel connected to the story and engaged in the communication.
- To effectively communicate and engage a broader audience, it is crucial to recognize and appeal to diverse perspectives and emotions.
Deep dives
The Neuroscience of Storytelling
Neuroscientist David Eagleman discusses how our brains are wired for storytelling, highlighting the power of storytelling in capturing attention and engaging audiences. He explains that storytelling structures create a sense of unresolved tension that draws people in, making them feel connected to the story. By understanding our audience and appealing to their emotions, we can effectively communicate and engage with them.
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Discover
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