We think we know what it means to “be creative” but do we really? Or have we been subtly indoctrinated by a culture that so worships productivity and achievement that we have missed what creativity actually is, what it means, and why it matters? In this season of the podcast, I’ll ask those questions and more. I’ll find some answers, I’m sure, and leave others to a mystery I may never fully understand. I hope you’ll come along with me for the ride.

In today’s episode, I talk to my husband Matt about a creative project he’s been working on for four years that didn’t hasn’t gone the way he wanted. We talk about the bizarre mix of money and creativity, what failure has to teach us about success and how knowing your “why” trumps figuring out “how” to bring your vision to life. If you’ve ever failed at something that mattered to you — or if you haven’t even tried because you worried about failing — you don’t want to miss this episode.

Host: Ally Fallon // @allyfallon // allisonfallon.com

Follow Ally on Instagram: https://www.instagram.com/allyfallon/

See omnystudio.com/listener for privacy information.

KNOWING THE WHY > KNOWING THE HOW