RC Carter: Paying for Nutrient Density, Integrity, & Creating Change | MMP #192

Since the average age of the American Rancher is nearly 60 years old, it's easy to understand why ranchers have been slower to leverage the power of the Internet to grow their businesses. This has created a real opportunity for younger ranchers to tap into the world of social media without much competition. RC Carter is the founder of Carter Country Meats where he sells his regeneratively-raised beef, and he's somewhat of a wizard on social media. He's put out several viral clips about what's happening in the beef industry, and his information has inspired a wave of other people to start speaking out about the various things that are happening in our food system. It's hard to envision a world where people prioritize nutrient density and regeneratively raised food over the caloric-dense, nutrient-poor processed food model. But, conversations like this one give us hope that we can get there. Enjoy!

Carter Country Meats Instagram
Carter Country Meats Website

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TIME STAMPS
2:10- People are getting interested in ranching content
4:00- Achieving nutrient density
8:20- What is Regenerative Ag.
15:30- Pricing your food by nutrient density
22:30- Background
36:30- Operating with honesty and integrity