S1E1 - UI/UX Design, Importance & Best Practices With Peter Loving

Feb 7, 2023

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The UX & UI of your B2B SaaS will determine the success you will have.

Whether you are going for product-led, sales-led, or any other growth strategy. Users will need to understand and like the product. This is where UX & UI comes into place.

Our guest Peter clearly spells out his credentials and why you need to afford him a listening ear as he discusses all things UX/UI. Can you draw the border between these two tech words often used interchangeably? Peter helps us to decipher the meaning and difference between these two design slangs. He shares with us what he regards as the genesis point and ending of UX in SaaS. Appropriately, he illuminates the process of improving your UX/UI. In this pilot episode, our guest shares free advice to both beginner and established B2B SaaS companies. Peter loops in the metrics to measure the success of design efforts in UX/UI as well as the best time for a company to seek the services of a B2B SaaS agency.

Towards the conclusion, Peter denotes the need to learn how UX/UI design can deliver more value for your company. In general, this first episode of the B2B Saas podcast is filled with helpful information pertaining to UX/UI. You can count on enriching your knowledge after listening. Enjoy.

Key Timecodes

(1:41) Why you should listen to Peter
(2:51) The difference between UX and UI (user experience and aesthetics)
(5:21) What he loves about SaaS
(7:10) Why he transitioned from traditional industrial product design to the virtual SaaS
(8:45) What are the common mistakes most B2B SaaS companies make
(14:08) What is a design system in B2B SaaS?
(15:11) The starting and ending point of UX in SaaS
(17:08) Steps for improving your UX
(19:30) Metrics to measure the success of design efforts in B2B Saas)
(24:39) The best time for a company to seek a B2B SaaS agency
(28:06) Advice to beginner B2B Saas companies pre-revenue
(30:48) Advice to revenue-making SaaS companies

This show is hosted by ⁠Joran Hofman⁠, founder of ⁠Reditus⁠.