In this special episode of Search With Candour, hosts Jack Chambers-Ward and Mark Williams-Cook sit down with guests Arnout Hellemans, Yagmur Simsek, and Begum Kaya.
Recorded in a brand new studio to celebrate the finale of Season 3, the panel discusses SEO industry highlights from 2024, and makes some SEO predictions for 2025.
Topics include the rise of AI, shifts in search engine market shares, and the ever-evolving landscape of SEO. The conversation extends to personal branding, the importance of community in SEO, and how the integration of AI could reshape the search experience in the coming years.
Follow our guests
- Follow Arnout Hellemans on LinkedIn and Bluesky
- Follow Yagmur Simsek on LinkedIn and Search 'n' Stuff
- Follow Begum Kaya on LinkedIn
Chapters
00:00 Welcome
00:17 Introducing Our Special Guests
02:38 Highlights of 2024 in SEO
11:53 The Impact of AI on SEO
27:06 Building Trust and Brand in SEO
43:09 The Long-Term Impact of SEO Tips
43:31 The Challenge of Measuring Long-Term SEO Success
44:08 The Human Element in SEO
44:51 The Evolution of SEO Communities
45:51 Conversational Search and AI
47:00 The Future of Search Engines
49:19 The Role of AI in Everyday Tasks
01:03:41 The Impact of AI on Jobs and Society
01:13:01 Predictions for the Future of Search
01:25:58 Closing Thoughts
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