

EA316: Using LinkedIn to Build Authority as a Small Firm Architect
Mar 27, 2020
Brian McCartney, an expert in architecture marketing and LinkedIn, shares strategies tailored for small firm architects. They discuss transforming client communication through empathy and crafting a standout LinkedIn profile with a professional photo and engaging headline. McCartney emphasizes the power of warm introductions and leveraging AI tools for enhanced networking. The conversation also touches on using LinkedIn for business development and building authority in the architecture sector amidst evolving societal needs.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Transforming Architect Client Communication through Empathy
01:49 • 2min
Maximizing LinkedIn for Architects
04:00 • 17min
Optimizing Your LinkedIn Profile for Networking
20:41 • 8min
Maximizing LinkedIn for Business Development
29:09 • 5min
The Power of Warm Introductions on LinkedIn
34:27 • 5min
Leveraging LinkedIn for Architects
39:12 • 11min
Building Authority on LinkedIn
50:05 • 9min