EntreArchitect Podcast with Mark R. LePage

EA316: Using LinkedIn to Build Authority as a Small Firm Architect

Mar 27, 2020
Brian McCartney, an expert in architecture marketing and LinkedIn, shares strategies tailored for small firm architects. They discuss transforming client communication through empathy and crafting a standout LinkedIn profile with a professional photo and engaging headline. McCartney emphasizes the power of warm introductions and leveraging AI tools for enhanced networking. The conversation also touches on using LinkedIn for business development and building authority in the architecture sector amidst evolving societal needs.
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