
EA316: Using LinkedIn to Build Authority as a Small Firm Architect
EntreArchitect Podcast with Mark R. LePage
00:00
Maximizing LinkedIn for Architects
This chapter explores the critical role LinkedIn plays for small firm architects in building authority and fostering relationships. It discusses how to craft an effective profile, emphasizing the importance of a professional photo, compelling headline, and a well-optimized 'about' section. The chapter further highlights the need to define personal branding and target the right audience to enhance networking and client connections.
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