Creator Science [REPLAY] #41: Tim Urban – Why the author of Wait But Why focuses on quality over consistency
22 snips
Feb 1, 2022 
Tim Urban, the prolific writer behind the blog Wait But Why, shares his insights on crafting quality content that resonates. He discusses his unique transition from short-form to engaging long-form articles while exploring the delicate balance of quality versus consistency. Tim dives into the struggles of perfectionism and procrastination, offering strategies to boost productivity. He also emphasizes the power of metaphors in storytelling and the importance of authenticity in connecting with audiences, making creativity a deeply fulfilling journey.
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Wait But Why's Origin
- Tim Urban started a test prep company with his friend Andrew Finn, but felt a creative impulse.
- They created a media platform to combine Tim's creative interests with Andrew's business acumen.
Quality over Quantity
- In 2013, short-form content was dominant, but Tim Urban prioritized quality over quantity.
- Wait But Why aimed to stand out with "A+ quality" content, a rarity in the blogging landscape.
Viral Success and Niche Interests
- Tim's post about millennials went viral, significantly growing his email list.
- He realized his niche interests resonated with a larger audience than expected.
