

Episode 20: Conversations, Curiosity, and KM Maturity - Cindy Hubert (APQC)
Jun 15, 2025
Cindy Hubert, a Knowledge Management Fellow at APQC with nearly 30 years of experience, discusses her journey in transforming the knowledge management landscape. She emphasizes the vital role of human factors and ongoing learning over mere technology. The conversation dives into the creation of maturity models and the significance of conversations in sharing tacit knowledge. Cindy also reflects on the Swedish tradition of 'Fika' and how casual connections boost collaboration, especially for younger employees facing modern workplace challenges.
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Cindy's Accidental KM Career Start
- Cindy Hubert accidentally became a knowledge manager after switching careers from accounting and finance.
- She was drawn in by APQC's first knowledge symposium and grew into a lifelong learner in KM.
Knowledge Flow is Core
- Knowledge management must focus on knowledge flow, not just technology or content management.
- Real impact happens where tacit and explicit knowledge transfer occurs in the flow to the right person at the right time.
Center AI Strategy on Knowledge
- Place knowledge at the center of AI strategy, not just people and process.
- Understand how AI can create, summarize, and build knowledge to enable community practices effectively.