JD Sports CEO Regis Schultz on U.S. Growth, Gen Z, & Lifestyle Retail | World Retail Congress 2025

In this Omni Talk exclusive, recorded live from the VusionGroup Studio, Chris Walton and Anne Mezzenga speak with Regis Schultz, CEO of JD Sports, from the floor of the World Retail Congress 2025. Regis shares his retail origins, how JD Sports went from $1.5B to $6B in U.S. sales in just six years, and how the brand’s lifestyle-driven, Gen Z-focused strategy is transforming the athletic apparel space.

Learn how JD builds unique product stories with brands, leverages TikTok as a global style engine, and creates multibrand merchandising experiences no DTC player can match.

Key Moments:

• (0:10) Regis Schultz introduction and retail roots
• (1:12) Overview of JD Sports and its global footprint
• (1:50) Differences in U.S. vs. EU customers
• (3:00) The power of lifestyle over sport
• (4:00) TikTok’s role in global product virality
• (5:00) How JD targets Gen Z across brands
• (6:30) Co-developing with Nike and Adidas
• (7:50) Physical stores and the emotional connection with customers
• (9:00) U.S. growth: from $1.5B to $6B
• (10:00) Store base and acquisition strategy
• (10:25) Priorities for 2025 and beyond

#JDSports #RetailInnovation #GenZMarketing #WorldRetailCongress #LifestyleRetail #OmniTalk #TikTokTrends #RetailGrowth #SneakerCulture #MultibrandRetail #SportswearFashion

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