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Win The Content Game
2. How To Use Content Honey Traps On Social Media To Double Your Downloads
Apr 4, 2022
Discover the power of curiosity and how it can drive action in promoting your podcast. Learn about the effectiveness of content honey traps in lead generation. Explore the benefits of using an AI-powered podcast copywriter to increase listeners. Dive into tips-based content honey traps for maximum activation. Uncover strategies like the rebel and jaw dropper to attract and engage listeners and tools like Marvel, drawer dropper, and boxer to create curiosity and agitate pain points.
29:58
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Quick takeaways
- Utilize content honey traps like the rebel, jaw dropper, marvel, and boxer to promote podcast episodes and create curiosity.
- Implementing curiosity-driven promotional content is more important than consistency alone for increasing engagement and downloads on social media.
Deep dives
Using curiosity to triple the number of listeners from social media
This podcast episode discusses the frustration of not getting engagement, followers, or downloads on social media despite consistent posting. The host introduces the concept of content honey traps, which are designed to create curiosity and compel listeners to tune in. Four mental models are shared: the rebel, the jaw dropper, the marvel, and the boxer. The rebel challenges common myths in the industry, creating curiosity around a different perspective. The jaw dropper teases a secret or process that will deliver a desired outcome. The marvel uses a unique framework or methodology to captivate listeners. The boxer addresses specific pain points to agitate and drive action. Capture, an AI-powered podcast copywriter, is mentioned as a tool to create effective content honey traps. The episode concludes by hinting at an undisclosed formula in the next episode that will help with visibility and breaking algorithmic barriers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode