

Building a Balanced Business: Mike Salguero on Scaling ButcherBox Thoughtfully (to $500m+)
17 snips Feb 17, 2025
Mike Salguero, Founder and CEO of ButcherBox, shares his inspiring journey from the failure of CustomMade to successfully scaling a $500 million meat delivery business. He emphasizes the critical importance of work-life balance and how mindful choices in both personal and professional spheres can lead to fulfillment. The conversation also delves into leveraging AI for customer experience and navigating industry challenges such as sustainable meat production and worker welfare. Salguero's insights highlight how values can shape a thriving company culture.
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From Failure to Success
- Mike Salguero, after his first startup CustomMade failed, founded ButcherBox.
- Initially a "side project", ButcherBox grew to over $500 million in revenue without external funding.
Nurturing Growth
- Businesses and children share similarities; nurture their natural inclinations.
- Similar to parenting, business leadership involves guidance, not forceful direction.
Prioritize Culture
- Founders should prioritize core values and company culture over resumes.
- Hiring for "better" people without considering culture can damage a company.