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Building a Balanced Business: Mike Salguero on Scaling ButcherBox Thoughtfully (to $500m+)
Feb 17, 2025
Mike Salguero, Founder and CEO of ButcherBox, shares his inspiring journey from the failure of CustomMade to successfully scaling a $500 million meat delivery business. He emphasizes the critical importance of work-life balance and how mindful choices in both personal and professional spheres can lead to fulfillment. The conversation also delves into leveraging AI for customer experience and navigating industry challenges such as sustainable meat production and worker welfare. Salguero's insights highlight how values can shape a thriving company culture.
56:38
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Quick takeaways
- Mike Salguero's transition from failure at CustomMade to the success of ButcherBox highlights the importance of aligning business growth with intrinsic potential.
- Prioritizing work-life balance, Mike dedicates time for family, fostering independence and responsibility among his employees at ButcherBox.
Deep dives
The Journey from Startup to Success
Mike Salguero shares his personal journey from founding CustomMade to creating ButcherBox, a successful meat delivery service. After an initial failure with CustomMade, which faced significant challenges and ultimately closed, he transitioned to ButcherBox, initially viewing it as a side project. However, this 'hobby' grew rapidly, generating over $500 million in revenue without any outside capital. Throughout this evolution, Mike emphasizes how crucial it was for him to align his company’s trajectory with its inherent potential rather than forcing it into a predetermined mold.
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