The Revenue Formula

$1M ARR Per FTE: How to get hyper efficient

Dec 17, 2024
Explore the ambitious target of achieving $1 million ARR per FTE, emphasizing the strategic shift needed for efficiency and growth. Delve into the benefits of smaller organizations and the importance of branding for customer acquisition. Discover how investing in automation can lead to better returns and hear insights into navigating team dynamics amidst high turnover. Plus, the podcast highlights email marketing as a valuable asset for sustainable growth, encouraging a diverse approach to content and communication strategies.
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INSIGHT

$1M ARR per FTE: Freedom and Competitive Edge

  • Achieving $1M ARR per FTE offers freedom and flexibility in decision-making.
  • It's a significant competitive advantage, enabling efficient AR acquisition, retention, and expansion.
ADVICE

Strategic Cost-Cutting

  • Avoid focusing solely on cost-cutting; prioritize strategic cuts based on team/channel performance.
  • Emulate Dave Kellogg's "parking lot test": evaluate which teams/initiatives are most valuable.
ADVICE

Automate First, Hire Last

  • Shift your mindset: prioritize automation and make hiring a last resort.
  • Before hiring, exhaust all automation possibilities using tools and technology.
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