The MacRumors Show 154: Apple's Big Plan for 5 New Vision Products
Jul 11, 2025
Dive into Apple's ambitious roadmap for five new Vision products over the next few years! From the highly anticipated Vision Pro and its revolutionary M4 chip to exciting updates on smart glasses expected by 2027, this discussion is jam-packed with insights. Comfort improvements, strategic marketing tactics, and the evolving landscape of foldable phones are all on the table. Explore how Apple's innovations are set to compete in the wearables market and what this means for users moving forward.
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Vision Pro's Custom M4 Chip
- Apple's upcoming Vision Pro uses a modified M4 chip with added neural engine cores for enhanced machine learning.
- This design boosts Apple intelligence tasks, improving local AI processing performance on the headset.
Third-Party Straps Improve Comfort
- Users widely adopt third-party straps with weights to distribute Vision Pro's heaviness and improve comfort.
- This workaround balances head weight, though it adds mass, showing Apple's ongoing comfort challenges.
Marketing Vision Pro Upgrades
- Apple treats minor Vision Pro updates as new products without calling them second generations.
- This marketing avoids negative perceptions of the product's success from only incremental improvements.