Apple's Strategic Product Naming and Marketing Insights

On this week's episode of The MacRumors Show, we discuss Apple's roadmap for new Vision headsets and smart glasses over the next few years.

At the end of June, Apple analyst Ming-Chi Kuo leaked an extensive roadmap of the company's plans for its Vision and smart glasses product lines until the end of the decade. Most recently, Bloomberg's Mark Gurman provided some clarifications about the new Vision Pro that is expected to launch this year. With the information from these two highly reliable sources, we're now expecting Apple to launch five new Vision or smart glasses products by the end of 2028.

We discuss our thoughts on each of these devices, how they're likely to fit into Apple's lineup, and how customers may respond. In light of Samsung's announcement of the ultra thin Galaxy Z Fold7 and Z Flip7 this week, we also touch on Apple's foldable ‌iPhone‌ plans.