
The Duct Tape Marketing Podcast
The 90-Day CMO and Cross-Channel Acquisition Strategies That Scale
Nov 15, 2023
Ryan Stewart, a seasoned expert in marketing strategy, discusses the role of a fractional CMO in steering businesses towards success. He shares his 90-day approach for remarkable growth. Topics include challenges of cross-channel acquisition, the power of video content, repurposing videos, and utilizing channels for marketing success.
24:56
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Quick takeaways
- The role of a fractional CMO is crucial in navigating the complexities of modern marketing and driving remarkable results through a 90-day approach.
- Content creation, particularly in the form of video, is a powerful tool for a fractional CMO to attract the right audience and establish thought leadership.
Deep dives
The Role of Fractional CMO
A fractional CMO specializes in helping businesses build cross-channel acquisition systems using owned, earned, and paid tactics. They understand the full scope of business, from marketing to sales and service delivery, and aim to address gaps in the ecosystem. The fractional CMO sets up systems, assigns roles, and works towards replacing themselves after 90 days. This role has gained popularity as businesses recognize the need for strategic marketing guidance beyond tactical execution.
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