OpenAI Agents 2.0… Is This The End Of Google Search?

Feb 22, 2024

The podcast dives into the emergence of AI agents and their potential to revolutionize traditional search as we know it. Kipp and Kieran discuss how these agents could reshape productivity, challenge Google’s dominance, and change the landscape for marketers. The conversation highlights innovative companies like Adept and Perplexity AI, while also addressing the implications for creativity in sales roles. As AI continues to evolve, they explore user interaction with technology and the need for brands to adapt quickly.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Kieran's Hospital AI Story

Kieran Flanagan shares a story about using AI during his time in the hospital.
He plans to elaborate on this AI use case in a future episode about demand generation.

INSIGHT

OpenAI's AI Agents

OpenAI is developing AI agents that automate tasks on your computer.
These agents learn your workflows and execute actions on your behalf, potentially revolutionizing work.

INSIGHT

LLM Commoditization

Large language models (LLMs) will become commoditized, decreasing their long-term value.
OpenAI's focus on AI agents is a strategic move to build consumer applications on top of these models.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Will A.I. Agents kill traditional browser based search?

Kipp and Kieran dive into the latest innovations from OpenAI and the development of AI agents, which have the potential to revolutionize tasks and automation. They discuss the potential impact these agents can have on the future of Google search, and the changing landscape of search engines. This includes opportunities for marketers and businesses to adapt to this new era of AI-driven technology.

Mentions

Ben Tossell and his daily AI news letter Ben’s Bites: (https://bensbites.beehiiv.com/subscribe)
Adept - An AI company focused on creating an AI teammate for everyone: (https://www.adept.ai/)
Selenium - A popular testing tool for web applications: (https://www.selenium.dev/)
Perplexity AI - A company disrupting the core Google search business: (https://perplexity.ai/)

Time Stamps:

00:00 Kieran shares wild parenting stories, OpenAI project.]
04:08 OpenAI evolving to execute work on your behalf.
07:01 Large language models have limited long-term value.
11:19 Sales reps use automation and need improvement.
15:11 Upcoming episodes on agents and disruptions.]
16:11 Google's search success built on feedback loop.
19:48 AI chat products: understanding, building, and ranking.
23:08 Explore how LLMS perceive your brand.

YouTube: https://www.youtube.com/channel/UCGtXqPiNV8YC0GMUzY-EUFg

Twitter: https://twitter.com/matgpod

TikTok: https://www.tiktok.com/@matgpod

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar

Kieran Flanagan, https://twitter.com/searchbrat

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.