Lift Free And Diet Hard with Andrew Coates EP #116 Dr. Trevor Kashey: Skill Acquisition
Mar 15, 2023
Dr. Trevor Kashey discusses focusing on high value efforts in fitness, navigating the industry, tribal behavior, reevaluating weight loss systems, expertise misconceptions, and importance of skill acquisition in coaching for lasting lifestyle changes.
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Choose Influence Over Celebrity
- Trevor prefers influence over celebrity because fame redirects work toward audience demands.
- He sacrifices credit to stay focused on high-value intellectual and practical projects.
Trade Publicity For Focus
- Growing a public brand diverts time and attention from impactful work Trevor values.
- He partners with visible people to amplify ideas while keeping creative control and freedom.
Approval Isn't Efficacy
- Audience approval often becomes a proxy for efficacy when you lack objective outcome measures.
- That incentive structure steers creators toward pleasing audiences rather than solving problems.