Student Spotlight: Jennifer Gore

Jennifer Gore is the owner of Atlanta Personal Injury Law Group, based in Georgia. She also has a consulting business where she coaches lawyer entrepreneurs on how to scale their companies. And she’s a friend and former client of mine.

This past year, Jennifer’s company was named one of the best social media law firms in the U.S. Before she started coaching with me, her fear of being seen stopped her from stepping into all the things that were meant for her. She went from hiding and being in the background—to being one of the most well-known females in personal injury legal advertising. Getting over her fear of being seen transformed her company and brought her tons of opportunities.

In this episode we discuss:

• Where Jennifer was in her business before I met her, where she is now, and the enormous amount of change, growth, and results she’s experienced since then

• How she remembers the initial coaching I gave her—that she was “wishy-washy” and “not clear” in the direction she wanted to go in life

• How Jennifer broke out of the limiting beliefs that got absorbed into her subconscious mind, covering up her true nature

• Why she believes “going into business is the greatest personal development undertaking you can ever go through”—because it brings up all your triggers, weak points, and fears, and it exposes all the areas where you need to grow

• Overcoming mom guilt, letting go of the fear of judgment, and “owning” who you truly are

• How the universal laws gave Jennifer a framework she could always go back to—“once you have that foundation, there’s no issue you can’t face,” she says

Plus, we discuss the importance of environment when it comes to growing a business. Being an entrepreneur, following your purpose, and doing what you came here to do often clashes with the friends, family, and social groups in your your current surroundings—because these people are often stuck and want everything to stay the same. You go from having everything in common with them, to having NOTHING in common—and this creates conflict. Jennifer shares how she overcame this in her own life.