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Bloomberg Businessweek
The Electric Fiat 500 Is a $36,000 Zippy, Diminutive Delight
Jul 31, 2024
Hannah Elliott, an auto columnist for Bloomberg Pursuits, dives into the charm of the newly electrified Fiat 500. She highlights its practical design and enjoyable performance, perfect for city driving. The discussion also covers Fiat's rocky history in the US and the challenges it faced over the decades. Additionally, the conversation touches on Lamborghini's strategic success, showcasing its profit growth against the backdrop of a challenging market, emphasizing a strong pivot towards hybrid technology.
08:29
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Quick takeaways
- The Fiat 500E excels as an efficient and user-friendly electric vehicle, ideally suited for urban environments with practical recharging capabilities.
- The podcast highlights the challenges faced by smaller automakers like Fiat in adapting to evolving consumer preferences in the competitive electric vehicle market.
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