Omni Talk Retail Walmart's Secret B2B Weapon & How Ashley Hubka Is Refining a Business Platform Millions Already Use | 5IM
Dec 9, 2025
Ashley Hubka, Senior Vice President and General Manager of Walmart Business, discusses Walmart's innovative approach to B2B e-commerce. She reveals the surprising discovery of millions of organizational customers already using Walmart. Learn about specialized tools like business printing kiosks, automated subscriptions, and flexible delivery options that set Walmart apart. Ashley also shares insights on Walmart Business Plus membership and future plans for expanded offerings and invoicing features tailored to organizations.
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Hidden B2B Customer Base
- Walmart discovered millions of organizational customers already shopping its stores and online.
- They built Walmart Business to leverage Walmart's assets while adding organization-specific capabilities.
Omnichannel Meets Organization Tools
- Walmart Business combines omni-channel retail with organization-specific tools and pricing.
- The platform offers a dedicated site, app, pickup, delivery options, and spend-management features tailored to organizations.
Coffee Shop Use Case
- Ashley uses a coffee shop example to show practical B2B features like business printing and subscriptions.
- The coffee shop can create marketing materials, subscribe to supplies, and get express delivery to keep operations running.