Ep #128: Fun Is Key to Creating Engaging Brand Experiences w/ Kevin Marasco, CMO at Tebra

The ceiling is getting higher. In recent years, the tech landscape has grown so much that the expectations for companies in the healthcare space have skyrocketed. This has opened up a whole new world of possibilities, which is why Kevin is constantly looking towards the company’s vision or north star to stay focused.

Step outside your comfort zone. If he could give his younger self one piece of advice, Kevin says it would be to learn as much as possible in as many different areas of the marketing world as possible. By remaining constantly curious and eager to learn, you’ll become a more well-rounded marketer with the ability to bring much more value to your team.

Build an approachable brand. Finally, Kevin shares his tips for building a brand that feels approachable and authentic to your customers. Avoid using too much jargon and instead opt for plain language to ensure you’re connecting with customers in a way that feels human. Trust is everything today, so it’s essential that your brand is relatable at every touchpoint.