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The Google Ads Podcast

Secret Strategy for Explosive Instagram Growth Revealed by Lauren Petrullo of Mongoose Media

Jan 31, 2024
Lauren Petrullo, Founder & CEO of Mongoose Media, reveals a straightforward Instagram growth strategy called 'potty time.' By engaging with competitors' profiles, you can attract users interested in similar content, expand your Instagram presence, and grow your business. No need for paid ads, just a quick and innovative approach during short breaks. Learn this effective strategy for explosive growth and engaging with followers in this episode.
05:56
Creator website

Episode guests

Lauren Petrullo

Podcast summary created with Snipd AI

Quick takeaways

  • Engage with your competitors' audience on Instagram to attract users interested in similar content and grow your business.
  • Utilize a tool like the Google Chrome extension Highlights to track and manage your engagement strategy on Instagram for a focused and relevant audience.

Deep dives

Instagram Growth Strategy: Engaging with Competitors' Audience

A massively impactful and simple strategy for growing your business on Instagram is to engage with your competitors' audience. By identifying your ideal customer profile and knowing who your competitors are, you can start engaging with the people who are actively interacting with your competitors' posts. Instead of mindlessly following all of your competitors' followers, focus on individuals who are engaging with their content. This strategy involves liking their posts, leaving meaningful comments, and showing genuine interest in their content. By doing so, you can attract their attention and potentially drive them to engage with your profile as well.

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