Greatest Hits: Finding Medical Spa Success Through Integrity, Community and Relentless Education
Apr 26, 2023
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In this insightful discussion, Hermine Warren, DNP, APRN, CANS, an advanced practice medical nurse and owner of Faceology Medical, shares her nearly 20-year journey in aesthetics. She emphasizes the need for extensive training before injecting and discusses the importance of integrity and communication with clients. Hermine advocates for connecting with the aesthetic community and prioritizing patient safety while maintaining high standards. With her unique background, she highlights balancing collaboration with competition, fostering an environment of shared knowledge in the industry.
Hermine Warren emphasizes the necessity of a full year of aesthetic training to ensure safety and competency for practitioners before independent patient care.
Warren's patient-centric philosophy prioritizes quality interactions over volume, fostering trust and rapport that leads to high patient satisfaction and referrals.
The importance of networking and collaboration in the aesthetics field is highlighted as essential for professional growth and a supportive community.
Deep dives
Journey into Aesthetics
Hermine Warren shares her unconventional path to becoming an advanced practice medical nurse focusing on aesthetics. Initially working as a commodities broker and in television, she transitioned back into the medical field in 2003, motivated by a desire to connect personally and professionally with her patients. Her diverse career helped her develop a unique perspective, allowing her to create a practice that combines both her business acumen and medical expertise. Warren emphasizes that her age and experience enable her to connect with patients across various demographics, offering them empathy and guidance in their aesthetic journeys.
Creating a Patient-Centric Practice
Warren explains her commitment to quality over quantity in patient care, having consciously decided against a fast-paced, high-volume practice model. Her approach allows her to dedicate an entire hour to each patient visit, ensuring thorough evaluations and a deep understanding of every individual's needs. By fostering a welcoming and attentive environment, she has succeeded in building trust and rapport with her patients, making them feel valued and understood. This patient-centric philosophy has resulted in high patient satisfaction and referrals, which she attributes as the cornerstone of her business success.
Innovative Practice Model
Warren operates her clinic, Faceology, within a compact 660-square-foot space focused exclusively on injectable treatments, rejecting the common trend of investing in high-cost energy devices. By doing thorough research and establishing efficient inventory control, she purchases products as needed, minimizing waste and ensuring profitability. Her strategy not only keeps overhead low but also creates a positive cash flow, allowing her to maintain financial stability without compromising quality of care. This unique model demonstrates that a successful aesthetic practice does not always need to follow industry norms but can thrive through innovative thinking.
Training and Professional Integrity
Warren stresses the importance of extensive training and medical understanding for those entering the aesthetic field, advocating for at least a year of hands-on experience before independently treating patients. She warns against the dangers of shortcut training approaches, which can lead to serious adverse outcomes if practitioners lack necessary knowledge or skills. Her emphasis on professionalism and integrity also includes the responsibility to turn away patients seeking treatments that are not suitable for them. By prioritizing a high ethical standard and operating with transparency, she aims to foster a culture of safety and proper care within the aesthetics industry.
Networking and Support in Aesthetics
To combat feelings of isolation and maintain professional development, Warren highlights the importance of networking and engaging with peer organizations. She actively participates in industry conferences and collaborates with fellow practitioners, which helps her stay informed about best practices and evolving trends. By building a trusted network of like-minded colleagues, she finds opportunities for mentorship and support, creating a sense of community within the aesthetics sector. This collaborative approach not only enhances her practice but also positions her as a role model for emerging injectors, demonstrating the value of shared knowledge and experience.
This week, we revisit our conversation with Hermine Warren, DNP, APRN, CANS, owner of Facialogy Medical. She took the leap into the world of aesthetics almost 20 years ago and hasn't looked back since. In this podcast, Warren shares her tips for success, including why she recommends an entire year of aesthetic training before you start injecting. They discuss:
How Warren made her way into the aesthetics arena;
Connecting with her patients as a participant in the field;
The business model that helps patients feel prioritized instead of commoditized;
How to control your expenses and prepare for patient safety as a solo practitioner;
Her philosophy around sharing knowledge and networking with colleagues;
How she gets business without self-promotion on social media;
The importance of communicating realistic expectations with your aesthetic clients;
And much more!
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