Bitesize: Keep going - with Joe Wicks

Just how did Joe Wicks harness the power of social media to become the 'Nation's PE teacher'? It's all about authenticity, consistency - and ignoring the naysayers. When Joe started posting content in 2014, there was no master plan. He just loved doing it. His mates told him to give the videos a rest, but he ploughed on and eventually broke through. It's a story that is often repeated in seeming 'overnight successes' - that ability to keep on going when the rewards are not forthcoming and people are telling you that you are flogging a dead horse, to be consistent and - crucially - authentic.

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